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Activate Brand Purpose: How to Harness the Power of …
Activate Brand Purpose: How to Harness the Power of Movements to Transform … – Scott Goodson, Chip Walker – Google Bøker
SHORTLISTED: Business Book Awards 2022 – International Business Book categoryCATEGORY SILVER WINNER: Axiom Awards 2022 – Business Commentary CategoryThe greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs.We live in an age of activism – the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be ‘purpose driven’, far too often this purpose is relegated to a plaque above the CEO’s desk, and never goes any further. Or, worse, the ‘purpose’ is transparently used as a marketing ploy, but never acted upon in any real way.Activate Brand Purpose shows readers how to transform their brand’s purpose into meaningful action by sparking a company wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose, and that you’re working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen.
Free Government e-Resources for Youth: Inform, Inspire, and …
Free Government e-Resources for Youth: Inform, Inspire, and Activate: Inform … – Dorothy Ormes – Google Bøker
Specifically focusing on the resources on federal government available online, this book supports the education of young citizens and supplies directions for conducting programs for youth on the government.Government documents offer a wealth of useful information that is often ignored or misinterpreted—even by librarians. And while improved search engines have improved access to online documents in recent years, patrons—especially young people—typically need help navigating and understanding the sites. Free Government e-Resources for Youth helps librarians promote online government information to youth and to assist youth in using it to become informed and educated about our federal government and how it works.Author Dorothy Ormes—a Federal Depository Library Program librarian at the university level—has created a guide to government resources that public and school librarians can use to support the education of young citizens. The book covers various areas of K–12 curriculum, highlighting activities and lesson plans based on national and state standards, and gives helpful directions for creating displays and conducting programs for youth on the government. The book also provides a brief explanation of the Federal Depository Library Program (FDLP) and describes how a public library can work with FDLP librarians or take advantage of an unprecedented opportunity to join the FDLP as active participants and benefit the community.Introduces librarians to a vast range of no-cost resources that can be added to their services repertoire, including reference, programming, and displaysHelps librarians educate young citizens about their government and how it worksSupports teachers and homeschoolers in K–12 education with a breadth of government resources applicable to a variety of subject matter that is linked to national standards
YouTube and Video Marketing: An Hour a Day
YouTube and Video Marketing: An Hour a Day – Greg Jarboe – Google Bøker
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today’s marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you’re a marketer, advertising professional, consultant, or small business owner, here’s a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You’ll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular “Hour a Day” format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
World’s First Beyond Midbrain Activation Train The Trainer …
World’s First Beyond Midbrain Activation Train The Trainer Manual – Hitesh Parmar – Google Bøker
This is train the trainer manual intended for trainers of Midbrain Activation who have midbrain activation franchise and or midbrain activation music but don't get enough results or want to improve results. Generally people buy cheap midbrain activation music or midbrain activation franchise but that is without proper midbrain activation training and get less or no results at all.We are providing Midbrain Activation, Midbrain Activation Music, Midbrain Activation Book, Midbrain Activation Franchise, Midbrain Activation Training, Midbrain Activation Train The Trainer etc.This course manual all details and scientific explanations needed for trainers.
Responsive Web Design with HTML5 and CSS3 Essentials
Responsive Web Design with HTML5 and CSS3 Essentials – Alex Libby, Gaurav Gupta, Asoj Talesra – Google Bøker
Design and deliver an optimal user experience for all devicesAbout This BookGet to grips with the core functionality of RWD through examplesDiscover how to make layouts, content and media flexible, and explore why a content-first approach is more effectiveMaximize the performance of your web pages so that they work across all browsers and devices irrespective of the screen sizeWho This Book Is ForThis book is for web designers who are familiar with HTML and CSS, and want to begin with responsive web design. Web development experience and knowledge of HTML5, CSS3 is assumed.What You Will LearnExplore various layout optionsUnderstand what can be achieved in the browser, without the use of third-party toolsExecuting media queries to benefit responsive designsUnderstand the basics of responsive workflow and boilerplate frameworksImprove performance of responsive web designMaintain compatibility across various browsers In DetailResponsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing and interaction experience—providing easy reading and navigation with minimum resizing, panning, and scrolling—and all of this across a wide range of devices from desktop computer monitors to mobile phones. Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of the Internet's total traffic.This book will give you in depth knowledge about the basics of responsive web design. You will embark on a journey of building effective responsive web pages that work across a range of devices, from mobile phones to smart TVs, with nothing more than standard markup and styling techniques.You'll begin by getting an understanding of what RWD is and its significance to the modern web. Building on the basics, you'll learn about layouts and media queries. Following this, we'll dive into creating layouts using grid based templates. We'll also cover the important topic of performance management, and discover how to tackle cross-browser challenges.Style and approachThis is a practical example-based book which will delve into various elements and benefits of a responsive web design. It will help you understand the essential skills needed to create responsive web sites and guide you through the basics of building responsive web pages for any device. The topics are a blend of theoretical and practical essentials which will assist you to explore more about responsive web design.
Media Strategies: Managing content, platforms and relationships
Media Strategies: Managing content, platforms and relationships – Jane Johnston, Katie Rowney – Google Bøker
Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.’The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.’ Ross Healy, Brand Social Media Specialist ‘Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.’ Elissa Trezia, Financial Technology PR Executive, Indonesia ‘An excellent guide to the complex media landscape.’ Catherine Archer, Academic Chair, Strategic Communication, Murdoch University
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